Role: Lead UK Customer Insight Analyst
Duration: A year

Key Contributions:

• Customer Behaviour Analysis: I led analytics projects to deeply understand player behaviour and preferences. By analysing player data, I provided actionable insights that helped personalise marketing strategies, leading to increased player retention, higher lifetime value, and more targeted promotions.

• Fraud Detection and Risk Management: In the highly regulated gambling industry, identifying fraudulent activity is crucial. I developed BI tools to monitor and detect unusual betting patterns, enabling the company to proactively mitigate risks, prevent fraud, and ensure compliance with industry regulations.

• Optimising User Experience: I used analytics to track and improve user interactions on digital platforms, from betting apps to online casino interfaces. By identifying friction points in the customer journey, I helped design seamless experiences that increased player satisfaction and boosted conversions.

• Predictive Analytics for Betting Trends: Through predictive modelling, I helped the company forecast betting patterns and market trends. This allowed for more effective odds setting, better risk management, and a greater ability to respond to changing customer behaviour and market conditions.

• Real-Time Data Visualisation: I developed real-time dashboards and reporting systems that allowed key stakeholders to make informed decisions quickly. From monitoring player activity to tracking live odds and market trends, I ensured that decision-makers had access to accurate data at all times.