CAR PARK INDUSTRY
Role: Business Intelligence Director
Duration: 4 years
Key Contributions:
Optimising Parking Utilisation: I analysed parking occupancy data to identify trends in usage patterns, helping car park operators optimise space allocation. By using predictive analytics, I was able to forecast busy times and improve parking availability, ensuring better utilisation of available spaces and a more efficient experience for customers.
Dynamic Pricing Models: By analysing demand and usage data, I helped develop dynamic pricing strategies that adjusted parking fees based on peak hours, location, and demand. This not only maximised revenue but also helped balance parking availability for users.
Improving Customer Experience: I used BI tools to track customer feedback and interaction with parking systems. By understanding pain points such as long wait times or difficulties with payment methods, I helped make improvements that led to smoother, more convenient experiences for customers, driving higher satisfaction and retention rates.
Real-Time Data Monitoring: I developed real-time dashboards to monitor parking lot occupancy and traffic flow, providing operators with up-to-the-minute insights. This enabled quicker decision-making, such as directing drivers to available spaces, reducing congestion, and improving traffic management.
Compliance and Reporting: Ensured that parking facilities adhered to local regulations by building BI systems that tracked compliance with payment, zoning, and security rules. The systems also simplified reporting, making it easier for stakeholders to access the data needed for audits and regulatory checks.
The Impact:
Throughout my time in the car park industry, I worked on projects that improved operational efficiency, increased revenue, and enhanced the overall customer experience. By turning raw data into actionable insights, I was able to help businesses optimise their operations and create smoother, more convenient experiences for users. This experience has given me a unique understanding of how data can drive positive change in this essential sector.